I've generally not been a fan of HTML email. The main reason is how much easier it makes phishing, link obfuscation, and other evil email scams. That said, I realize that it has a lot of good uses when employed for the forces of good. But making an HTML email that works as designed in Outlook, Apple Mail, Thunderbird, Gmail, and other email applications and services is difficult to impossible.

The Email Standards Project is trying to change that by raising awareness on the issue of email standards in the same way the venerable Web Standards Project did back in 1998 through to today. The web is a much, much better place to work and play because of web standards, and it would be a great thing for the same situation to come about with HTML email standards. I support the Email Standards Project, and so should you.